• Investment World
• eWorld
• Brand Line
• Mentor
• Life
• Canvas
• Praxis
• Urban Pulse
• Brand Quest
• The New Manager

Stocks

• Quotes
• SE Diary
• Scoreboard
• Open-End Mutual Fund

Cross Currency

• Rates
  
  

Shipping

• Ports
  
  

Archives

• Yesterday
• Datewise
• Resources

Group Sites

• The Hindu
• Business Line
• Sportstar
• Frontline
• The Hindu eBooks
• The Hindu Images

Our Bureau

New Delhi, May 19

Indegene, provider of medical and scientific marketing services to the pharmaceutical industry partnered with GlaxoSmithKline Consumer Healthcare (GSKCH), India, to win the Global Pyramid Award for excellence in medical marketing in the category "Best Use of Science". Indegene's efforts to build scientific awareness for the `Horlicks Clinically Proven' campaign helped to win this year's award. The campaign was based on the large clinical which proved that Horlicks supplementation to school children improved their nutritional status. Indegene helped GSKCH formulate the scientific communication material, develop a scientific advisory board and generate substantial local data for the initiative.

More Stories on : Awards & Honours | Healthcare Products

Article E-Mail :: Comment :: Syndication :: Printer Friendly Page

Stories in this Section
GAIL begins naphtha marketing

Copyright © 2006, The Hindu Business Line. Republication or redissemination of the contents of this screen are expressly prohibited without the written consent of The Hindu Business Line