Financial Daily from THE HINDU group of publications
Saturday, May 20, 2006
Financial Daily from THE HINDU group of publications Saturday, May 20, 2006 |
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Corporate
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Alliances & Joint Ventures Radico Khaitan enters into ventures in UK, Africa Our Bureau
New Delhi , May 19 Liquor company Radico Khaitan Ltd has announced that it has entered into joint ventures in the UK and Africa to own production lines overseas. In the process, the company claims to have become one of the first Indian liquor entities to join hands with overseas production lines. According to Mr Abhishek Khaitan, Managing Director, Radico Khaitan Ltd said, "The production on these lines is slated to begin later this month. These joint ventures will help us to roll out our brands in the UK and African markets. We will handle sales, marketing and distribution functions, while manufacturing will be outsourced to the local partner."
Brand registration
Two units will be operational by the end of this month and the outlook is to expand it to 3-4 units by the end of the financial year. Radico will also hit the UK market with its rum and vodka brands viz, Contessa Rum and Magic Moments Vodka.
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