Financial Daily from THE HINDU group of publications
Thursday, May 25, 2006
Financial Daily from THE HINDU group of publications Thursday, May 25, 2006 |
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Marketing
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Radio/TV Variety - Sports Ten Sports, Zee tie up for French Open Our Bureau
According to the agreement, both broadcasters will broadcast the tournament and Ten Sports will market it. All finals will be shown exclusively live on Zee Sports, while Ten Sports beams in the West Indies vs India cricket series. Mr Peter Hutton, Vice-President of programming for Ten Sports, said in a statement: "We have been concerned for some time about the clashes every year between West Indies cricket and our live coverage of the French Open. "This new arrangement will allow viewers to choose between their favourite sporting events so that no one loses out."
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