Financial Daily from THE HINDU group of publications
Friday, May 26, 2006
Financial Daily from THE HINDU group of publications Friday, May 26, 2006 |
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Marketing
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Regulatory Bodies & Rulings MRTPC pulls up PVR Cinemas, Himalayan mineral water co Our Bureau
New Delhi , May 25 The Monopolies and Restrictive Trade Practices Commission (MRTPC) has pulled up mineral water company, Himalayan Packaged Mineral Water, and PVR Cinemas for indulging in restrictive trade practices by selling mineral water at a higher price than what is available in the retail market. An Uttar Pradesh-based consumer filed a petition with the Commission stating that the company had been pricing 750 ml bottles of the brand at Rs 25 in the multiplex as against the availability of 1litre bottles of the same brand at Rs 18 in the retail market. The consumer, in her petition, said in the PVR multiplex, due to the non-availability of free drinking water, she had purchased a 750 ml bottle where the Maximum Retail Price (MRP) had been printed as Rs 25. However, she said that a day earlier she had purchased a 1litre bottle of the same brand for an MRP of Rs 18 from a local shop. The consumer alleged that the company had "colluded" with PVR cinemas and "deliberately enhanced the price of the drinking water in the premises of the cinema hall". The company in its reply filed with the Commission said that the 750 ml water bottle is being packaged only at the request of special customers including institutions and other entities. The company said: "As the products are being sold in different markets in different schemes having different price tags, there is no reason to complain." The Commission in its findings stated that: "the practice being carried on by the respondents (Himalayan mineral water and PVR) is restrictive and unfair". It further stated that, "the respondents are directed to discontinue the present practice of selling 750 ml bottle of drinking water in the premises at an MRP of Rs 25".
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