The Hindu Business Line : Tadiran Telecom in talks with partners

The Israeli telecom solutions provider, Tadiran Telecom, is in parleys with business partners and systems integrators to penetrate the rapidly expanding domestic market.

The company, which is poised to launch an all-in-one box for enterprises, is in the process of evaluating the option of setting up an extended research and development arm in the country.

The Vice-President of Tadiran, Mr Zeev Aviv, told Business Line that the company had identified five markets for focus with China and India top on the priority list, the others being Israel, the US and Russia.

Mr Aviv said that given the growth witnessed in the Indian telecom sector over the last few years and having garnered a market share of about 10 per cent in the country, the company expects to double this share in the next three years. The competition is hot from companies such as Siemens, Alcatel, Nortel, Avaya and Ericsson, but we compete with them globally. India is no exception.

Marketing thru partners

"Being a pure technology intensive company, where about 30 per cent of the company's overall revenues are ploughed back into R&D work, we have taken a decision not to focus on marketing. Marketing is something we address through partners. While Fujitsu, Sprint, China Telecom are among our global partners, in India we are addressing through Crompton Greaves and BPL. Though they are doing excellent job here, we believe there is scope for more partners both in terms of business growth as also system integrators. We are in parleys with several Indian companies and expect to announce them shortly," said Mr Aviv.

New product

Tadiran has a client list that includes IIT-Mumbai, NTPC, Navy, the Presidential House and Parliament. Itbelieves various verticals such as banking and financial services, healthcare and education offer immense scope for expansion, particularly in the Internet protocol-based networks. The launch of the company's new Coral product would be able to address these issues.

Referring to their R&D teams, Mr Aviv said the company was evaluating the possibility of setting up an extended arm for R&D in India due to the large talent pool and a decision on this is likely in the near term.