Financial Daily from THE HINDU group of publications Tuesday, May 30, 2006 |
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Marketing
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Strategy Industry & Economy - Power Energy efficiency labels: India joins 12-nation group Vinson Kurian
The energy use is clearly indicated on the label, in terms of units.
Thiruvananthapuram , May 29 India has joined the select group of 12 countries with energy efficiency labels for refrigerators, which manufacturers must display on each unit on a voluntary basis. The standards and labelling scheme for frost-free refrigerators and tubular fluorescent lamps came into being from May 18 this year, said Mr R. Harikumar, General Secretary, Society of Energy Engineers and Managers (SEEM). Twenty other countries have this provision on a mandatory basis. Energy efficiency labels empower consumers to make informed choices about the products they buy and help them manage energy bills by selecting products with least energy consumption. The energy use is clearly indicated on the label, in terms of units of energy consumed and is also represented by the number of stars more stars mean more savings. One impact of the voluntary standards adopted would be that many of the manufacturers would need to invest heavily in redesigning full product lines to comply with the standards to deliver refrigerators with high star rating. The Bureau of Energy Efficiency (BEE) is the implementing agency for the standards and labelling scheme as envisaged in the Energy Conservation Act 2001. The BEE has adopted the Australian/New Zealand standards for testing in the case of frost free refrigerators and Indian Standard 2418 for tubular fluorescent lamps. The Australian/New Zealand standards are available for $70 and the BEE (under the Ministry of Power, Government of India) needs to devise some way for getting these standards at affordable price. The average new refrigerator sold there today uses, per year, only a quarter of the electricity that would have been used by a refrigerator sold 30 years ago when standards and labels were first introduced. This is despite the new product's increased size and added features.
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