The Hindu Business Line : Dabur Foods to scale up its operations

Targeting a turnover of Rs 500 crore by 2010, Dabur Foods Ltd has firmed up plans to invest Rs 100 crore on scaling up operations at its existing facilities at Siliguri, Jaipur and in Nepal. Of this, Rs 50 crore would be invested in the Siliguri processing plant that will be upgraded to produce innovative products and packaging forms.

The company is also contemplating setting up a mango processing facility in South India, Mr Amit Burman, CEO of Dabur Foods, told a news conference here on Wednesday.

Mr Burman said the company had taken up a multi-pronged growth strategy to transform itself into a leading integrated player in the food processing industry.

These include creating new brands and new categories, enhancing distribution and visibility, building capacities across supply chains and creating a knowledge centre for all fruit categories.

"It is our desire to be a fully-integrated player in fruit-based beverages, fruit pulps, concentrates, purees, cut fruits and chunks," he said, adding that the company would be present from "procurement to processing, manufacturing and delivering".

Over the months ahead, Dabur Foods hopes to seek a stronger presence in smaller cities and towns. Besides, in association with State Governments such as West Bengal, the company was interfacing and training farmers, telling them what to produce and how to produce. "We are working with them closely telling them what to grow and how to grow," he said.

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