MARKETING
ANNOUNCEMENTS
LG hikes refrigerator prices by 6 pc
Rise in input costs the reason
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STRATEGY
Channel 7 to focus on hard news
Channel 7, now a part of the Television Eighteen Group (TV18), would focus on hard news. The Hindi news channel, which is now held in a joint venture between the Jagran Group and India Broadcast News (IBN) of TV18, has a new ...
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B.A.G Films in joint venture with Korean co
Delhi-based media company B.A.G. Films has entered into a joint venture with SIEUDESIGN Co Ltd, a Korean firm, which has a presence in the production, distribution and licensing of animation movies and television series, to increase its presence ...
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BRANDS
Anil Ambani's Reliance group plans sub-brands strategy
Proposes to transform Reliance into a customer-centric global brand
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Are brands looking beyond cricket?
Ad spends on other sports increasing, says TAM report
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ONLINE MARKETING
PNB tie-up with Indian Airlines
Punjab National Bank (PNB) has tied up with Indian Airlines for online booking of air tickets. An agreement has been signed by the bank with INDIAN in this regard, a release issued by PNB said. This would enable the customers of the bank to ...
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OUTLOOK
Samsung plans to assemble LCD TVs
Keeping in view the brisk rate of growth in the high-end CTV market, Samsung India Electronics plans to start assembly of liquid crystal display (LCD) TVs by the end of this month. According to Mr Ravinder Zutshi, Deputy ...
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TRENDS
AC prices may go up
The cost of air-conditioners in India could rise by 6-8 per cent on average, according to Mr T.G.S. Babu, President, Refrigeration and Air-conditioning Manufacturer's Association, and Executive Director, Blue Star. He told ...
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NEW PRODUCTS & SERVICES
Natco launches new drug for bone disease
The city-based pharmaceutical company Natco Pharma Ltd has announced the launch of Ibandronate Sodium in tablet and injection forms. Launched under the brand name of Bandrone, Ibandronate Sodium is used in the treatment of metastatic bone ...
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GE Healthcare scanner for World Cup
GE Healthcare has said that its newly launched `LOGIQ Book XP' portable ultrasound scanner for diagnosing and treating on-field injuries will be utilised during the FIFA World Cup. The LOGIQ Book XP also enables on-board ...
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Brand Quest
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