MARKETING
STRATEGY
Cadbury seeks to enter category management
Plans to team up with new retailers
More
ICICI Pru upbeat on health insurance, pension segments
Plans major network expansion
More
M-COMMERCE
SET India gets more interactive with audiences
Activating its existing interactive platforms, SET India Pvt. Ltd once again plans to tap into mobile marketing to generate revenues for its channels. Speaking to Business Line, Mr Albert Almeida, Business Head, SET India Pvt. Ltd, said, ...
More
ADVERTISING
Canco MD Ramesh Narayan winds down agency
Ramesh Narayan, Managing Director of Canco Advertising Pvt Ltd, has decided to bid goodbye to the advertising industry. In the process of winding down his 23-year-old ad agency, Mr Narayan told Business Line that he would retain his links ...
More
RETAILING
Shoppers' Stop plans F&B foray
Plans branded food courts, stand-alone delis
More
BRANDS
KVB brands funds transfer service
Karur Vysya Bank has moved into branding its real time funds transfer service (RTGS) as `KVB e-FLASH' for better visibility and awareness. The bank has been extending this service through its 240-plusbranch network for close to a ...
More
Nokia ropes in Mumbai dabbawallahs
Dabbawallahs, the popular haulers of tiffin-boxes of Mumbai, are set to play football. In an innovative brand exercise, Nokia is roping in dabbawallahs for its `Defend your turf' campaign. Defend your turf is a Futsal (means street ...
More
TRENDS
Football fever
DEMAND AT ITS PEAK: On the eve of the FIFA World Cup, buyers throng a retail outlet in Kolkata on Thursday to purchase television sets.
| 
RSS Feeds