Financial Daily from THE HINDU group of publications
Saturday, Jun 10, 2006
Financial Daily from THE HINDU group of publications Saturday, Jun 10, 2006 |
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Marketing
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Advertising Government - Security Lintas IMAG bags Indian Army business Our Bureau
Mumbai , June 9 Lintas IMAG has bagged the Indian Army business, in a multi-agency pitch. Keeping in mind the need to reach out to today's youth through different touch points, Lintas IMAG presented a comprehensive integrated marketing approach to promote the Indian Army as a preferred career option.
Year-long campaign
The year-long campaign comprises a series of activities, including effectively used mass media, besides the through-the-line activities. Great attention and emphasis has been placed on the through-the-line activities in order to communicate, with the target group in a more interactive manner and to provide the youth with an opportunity to interact with the local Army units. This will enable them to experience firsthand the different facets of Army life from close quarters and enable them to make a considered career choice. Mr Ashish Bhasin, Director-IMAG, Lintas India said, "Lintas IMAG is extremely proud to be associated with the Indian Army and we are really happy to have the opportunity to provide a truly integrated marketing communications solution. As India's leading integrated marketing communications agency, Lintas IMAG is best placed to handle such a challenging assignment."
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