MARKETING
RURAL MARKETING
Essilor India's rural project
In keeping with its long-term business objectives and corporate social responsibility plans, Essilor India has set foot into rural India. In a pilot project in Karnataka, Essilor is testing the vision of residents of 600 villages and dispensing ...
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EDUCATION
IMI to start MBA course in HR
The International Management Institute (IMI), Delhi, plans to start a MBA course in human resources management this summer. Sixty students will be admitted initially for the two-year full time course. Other courses offered by the ...
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HUMAN RESOURCES
Retail jobs may not go the BPO way
Companies tying up with colleges to train students
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ADVERTISING
Online gaming firms see scope for ad revenue
Talks on with manufacturing cos
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CHANNELS AND FRANCHISES
SET Discovery ties up with Dish TV
SET Discovery has announced a distribution tie up with Dish TV for the DTH platform. With this arrangement a number of channels from TheOneAlliance bouquet, SET, MAX, Discovery Channel, Ten Sports, SAB, Discovery ...
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MARKET SHARES
LG sees 40 pc sales coming from big retail chains
Unveils new range of washing machines
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MARKETING RESEARCH
Walt Disney, GroupM team up to explore kids' market
Girls almost boys in automobile interest, it says
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BRANDS
Menswear brand Crocodile to be made `youth-friendly'
SP Apparels plans to strengthen distribution network to expand reach
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Brand Quest
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