The Hindu Business Line : Menswear brand Crocodile to be made `youth-friendly'

SPAL would also enter into manufacturing women and children's wear but these would be marketed under its own brand rather than under the Crocodile brand that is now confined to menswear, according to Mr P. Sundar Rajan, Managing Director, SPAL, based in Avinashi in Coimbatore.

Speaking to presspersons at Perundurai in Erode today, he said SPAL had recently acquired 60.14 per cent stake in CPPL by buying out the stake of the Indian promoter in the company. He said there was no plan to buy out the equity holding of the foreign partner in CPPL and the company would continue with the existing relationship of the Singapore promoter.

Strengthening distribution

On plans for promoting the Crocodile brand in the country, Mr Sanjay Chandrasekhar, Vice-President, Retail Operations, SPAL, said the company is looking at strengthening distribution network. In the next two years, the company wants to take the number of franchisees or galleries to 150 from around 60 now. It is also in discussions with major retailers such as Pantaloon, Shoppers' Stop, among others for retailing the Crocodile brand.

Branded showrooms

He said the company is on the look out for vantage locations for starting its own branded outlets and plans to open 30 such outlets across the country. The company, which is strong in the South, is keen to expand its presence all over India.

He said during the current year, sales from Crocodile products are expected to be around Rs 25 crore, a 20 per cent growth over the previous year.

On the company's plans to rev up the Crocodile brand, Mr Sundar Rajan said he would like the brand to target the 20 + market (buyers in the age group of 20 years or more) rather than at the 30 + market that it was catering to now since the youth market was huge. He is keen to improve the quality and bring in the latest design to Crocodile's product portfolio.

Mr Chandrasekhar said Crocodile would have a product mix, consisting of formals, casuals/smart casuals consisting of T-shirts, trousers, shirts etc, catering to different markets and in different price range.

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Menswear brand Crocodile to be made `youth-friendly'