Business Daily from THE HINDU group of publications
Thursday, Jun 15, 2006
Business Daily from THE HINDU group of publications Thursday, Jun 15, 2006 |
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Marketing
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Strategy Walt Disney launches range of merchandise Our Bureau
MR RAJAT JAIN, Managing Director, The Walt Disney Company (India), at a press conference in Mumbai on Wednesday. — Shashi Ashiwal
Mumbai , May 14 Walt Disney India has launched a range of merchandise around its popular series Power Rangers, which is on air in the Toon Disney channel. The merchandise includes toys, books, clothes, rainwear and bed linen. The company has also launched the latest season of the series, Power Rangers SPD (Space Petrol Delta), along with which there would be an entire gamut of activities such as a new Power Rangers mobile game and a contest in association with GlaxoSmithKline's energy drink, Boost. The contest would be promoted through a multimedia campaign. For the merchandise, the company has partnered with kids' merchandisers such as New Boy, for the action figures; Weekender for outerwear and costumes; and Frank Educational Aids, for the puzzles. The merchandise would reportedly be available not only at leading lifestyle retail outlets, but also in small neighbourhood retail outlets. Mr Rajat Jain, Managing Director, Walt Disney India, was quite confident that the merchandise would be a big hit. He said that this launch was aimed at countering the fake Power Ranger merchandise available in the market.
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