Business Daily from THE HINDU group of publications
Friday, Jun 16, 2006
Business Daily from THE HINDU group of publications Friday, Jun 16, 2006 |
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Marketing
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Strategy Starcom MediaVest to offer space management services Our Bureau
Mumbai , June 15 Starcom MediaVest Group has ventured into greenfield ambient assets and space productivity consulting by setting up a new specialist unit called Enhance. It has appointed Mr Kaushik Chakravorty as the Country Head. Mr Sanjay Shah, Chief Executive Officer, StarSight India, the out-of-home media affiliate of Starcom MediaVest Group said, "As consumers spend more time outside home, alone and with family, we see the emergence of a challenge and an opportunity. The challenge, from the viewpoint of the owner of a premisessuch as a hospital, mall, cineplex, college campus, amusement park and even a town, is how to help a large number of people navigate their way inside the premises with minimum anxiety and use their space most productively." Shah further added, "Enhance, which is being launched as a sister unit to StarSight, will help us leverage these twin trends."
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