Business Daily from THE HINDU group of publications
Friday, Jun 16, 2006
Business Daily from THE HINDU group of publications Friday, Jun 16, 2006 |
|
|
|
|
|
|
|
Marketing
-
Outlook Panasonic eyes higher sales from consumer electronics biz Our Bureau
THE MANAGING DIRECTOR, Panasonic India Ltd, Mr Shrikrishna G. Kulkarni (left), the Deputy Managing Director, Mr Hidenori Aso, and the Head - Marketing and Customer Support, Mr Shashi Bhushan, with models at a press conference to announce the launch of a new range of digital lifestyle products in the Capital on Thursday. — Ramesh Sharma
New Delhi , June 15 Bullish on the Indian market, Japanese consumer electronics major Panasonic is looking to rev up its marketing activities in the country to give a boost to sales. The company today said it would increase its expenditure on marketing/advertising as well as roll out newer products in the Indian market. "There is tremendous potential in the Indian market and we are ready to invest more," the Panasonic India Deputy Managing Director, Mr Hidenori Aso, said. The company, at present, is a marginal player in the consumer durables segment, which is dominated by South Korean companies LG and Samsung. Panasonic, which manufactures televisions at its Noida factory, had sales of Rs 150 crore from its consumer electronics (including home appliances) in the Indian market last fiscal. "The Koreans did a good job in India and I feel we got a little delayed. But we will move aggressively now," Mr Aso said. Asked whether it had similar plans for televisions, the Panasonic India Managing Director, Mr Shrikrishna G Kulkarni, said there were no plans to discontinue production at Noida. The company today launched a range of plasma and LCD TVs in India, apart from digital movie cameras and digital still cameras. Part of the Japan-based Matsushita Electric Group (MEG), Panasonic India is targeting to capture 25 per cent share of the Indian market and catch up with its Korean rivals.
More Stories on : Outlook | Consumer Electronics
Article E-Mail :: Comment :: Syndication :: Printer Friendly Page
|
Stories in this Section |
|
The Hindu Group: Home | About Us | Copyright | Archives | Contacts | Subscription Group Sites: The Hindu | Business Line | Sportstar | Frontline | The Hindu eBooks | The Hindu Images | Home |
Copyright © 2006, The
Hindu Business Line. Republication or redissemination of the contents of
this screen are expressly prohibited without the written consent of
The Hindu Business Line
|