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Our Bureau

Plans to increase sales of flat, panel TVs, refrigerators, air conditioners

MR R. ZUTSHI

Kolkata , June 20

Samsung India Electronics Pvt Ltd has targeted a revenue growth of 20 per cent in 2006. In 2005, the company notched a turnover of Rs 6,300 crore. The projected growth in revenue would be driven by increased sales of flat and panel televisions, refrigerators and air conditioners, according to Mr R. Zutshi, Deputy Managing Director of Samsung India.

Export target

Speaking to newspersons at a function held here on Tuesday to mark the launch of the new "Bordeaux" LCD range in West Bengal, Mr Zutshi said the company had set an export target of Rs 150 crore, up from Rs 100 crore achieved in 2005. Products manufactured by Samsung India are exported to the SAARC countries, West Asia and Africa.

Mr Zutshi said Samsung India proposes to invest $20 million on line expansion and moulds in the current calendar year. Already, the company has commenced manufacture of LCD televisions at its manufacturing facility at Noida. The company is hopeful of garnering a 50 per cent share of the domestic market for LCD televisions this year.

According to him, the market for LCD televisions was growing at a very fast pace globally. From 22 million units last year, the global market for LCD televisions had been pegged at 41 million units this year. However, while the market for LCD televisions was growing exponentially, prices were falling pretty sharply. In fact, there has been a 50 per cent drop in the prices of LCD televisions in the last three years.

According to Mr Zutshi, audio-visual products and home appliances account for 54 per cent of Samsung India's turnover. Information technology accounts for 27 per cent of the company's turnover while the balance is accounted for by the telecom products.

More Stories on : Outlook | Consumer Electronics

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