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Our Bureau

Mumbai , June 23

It was celebration time for MindShare at the Emvies this year. Apart from being adjudged Agency of the Year, it bagged as many as 14 awards across categories, including six golds and eight silvers. MindShare was followed by Madison, which won three golds and two silvers.

Ogilvy & Mather bagged the Grand Emvie for the Hutch Delhi Half Marathon campaign.

Gold and silvers

The agency also bagged two golds for the same campaign under the Best Integrated Campaign and Best Media Innovation (Direct Marketing) categories.

The agency also won a silver for its work on Lenovo Thinkpad in the Best Media Innovation (Never Used Before) category.

MindShare won golds in the Best Media Innovation (Out-of-Home) category for its campaigns for Nakshatra Diamond Jewellery and DNA, in the Best Media Innovation (Never Used Before Media) category for Axe Unlimited, in the Best Media Innovation (Radio) category for its campaign on Pepsodent Toothpaste, in the Best Media Innovation (TV) category for Clinic All Clear, and for IGO TV in the Best Media Strategy (Consumer Durables) category.

The agency also won two silver medals for Surf Excel Quickwash in the Best Integrated Campaign category and Best Media Strategy (Consumer Products) campaign.

It won two silvers for Axe Unlimited in the Best Media Innovation (Digital) and Best Integrated Campaign categories.

For Madison, on the other hand, it was its work on Saffola Gold that fetched medals in many categories.

The agency won a gold in the Best Media Innovation (Radio) category for Saffola Gold and two silvers for the same brand in the Best Media Strategy (Consumer Product) category and Best Media Innovation (Cinema) category.

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