Business Daily from THE HINDU group of publications
Saturday, Jun 24, 2006
Business Daily from THE HINDU group of publications Saturday, Jun 24, 2006 |
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Marketing
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New Products & Services Industry & Economy - HCV/LCV/Tractors DaimlerChrysler launches heavy duty truck Actros Our Bureau
Touch of class Completely built imported chassis with 12-litre engine Focus on sales in Ramagundam, Chandrapur mining belts Comes with several safety features and maintenance system
Pune , June 23 DaimlerChrysler India on Friday announced its entry into the country's commercial vehicles market with its heavy duty applications truck, the Mercedes Benz Actros. The company enters the market with two variants, the Actros 4040K and the Actros 4840K, aimed at the niche mining segment of the commercial vehicles business, which currently has a market of an estimated 800 units annually. "India is a promising market for us. We pioneered the luxury car segment in this country and now look forward to establishing ourselves in this niche segment," said Dr Wilfried Aulbur, Managing Director and CEO. The Actros will be available in the market as a completely built imported chassis and will feature a 12-litre engine. It will feature a 16-speed gearbox that utilises Telligent technology, allowing the driver to operate the gearshift lever with a flick of the wrist and automatic gear selection for economical operation and efficient driving style. The Actros also comes with safety features such as anti-lock braking system, anti-skid braking system, air-assisted double plate dry clutch for extreme conditions prevailing at mining sites, and a Telligent Maintenance system that constantly monitors all the vehicles systems and helps unnecessary downtime for unforeseen maintenance. The truck features concepts such as modular design cab - which ensures that in the event of a crash or accident, only the affected parts have to be changed, reducing financial strain and significantly reduced downtime before it is back in operation. The company is focusing on vehicle sales in Andhra Pradesh's Ramagundam and Maharashtra's Chandrapur mining belts and will also tap Chhattisgarh, according to Mr Suhas Kadlaskar, Director (Corporate Affairs & Finance) and member of the board. Talks are on with banks and institutions for financing the trucks. "The privatisation of mining has resulted in budgets for sophisticated fleet acquisition now increasing significantly." This is the company's second foray into the domestic commercial vehicles market - the first time was in 1954 when it collaborated with Tata Engineering to market and sell Mercedes Benz trucks. The formal launch of the vehicle comes almost two years after its announcement of intent to tap the segment. The company attributed the delay to the fact that it conducted a comprehensive study of the market to gauge its exact requirements.
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