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Our Bureau

New Delhi , July 4

BK Modi Group company, Cellebrum, has announced a tie-up with UK-based ICE-365 to offer community value-added services to the global markets.

Cellebrum is investing Rs 15 million towards the joint venture, which will be developing innovative services across multiple data bearers including GPRS. While ICE-365 would provide interactive sharing community portals, Cellebrum would give the latest mobile inter-operability services in India and overseas. Cellebrum will be investing close to Rs 200 million over the next 3 years in the sector, said Mr Saket Agarwal, Chief Operating Officer, Cellebrum. The Indian VAS market is pegged at Rs 4,000 crore and users spend just Rs 250-300 a monthCellebrum, with a turnover of Rs 100 crore for this year and with 230 people on the rolls, is targeting a growth of over 200-250 per cent year on yearand is also looking at video streaming and TV on mobile.

More Stories on : Alliances & Joint Ventures | Software

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