MARKETING
STRATEGY
Preliminary rounds of Tata Group quiz in nine cities
The Tata Group is conducting the third edition of its business quiz, Tata Crucible. The preliminary rounds of the quiz are being held across nine cities (Jamshedpur, Kolkata, Pune, Mumbai, New Delhi, Hyderabad, Ahmedabad, Chennai ...
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Hungama plans foray into merchandising
The company has also got into the mobile gaming space with the launch of Hungaming.
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Airtel cuts roaming rates
Airtel on Friday announced that it had reduced roaming rates for its post-paid customers in Kerala. Airtel post-paid customers in Kerala can now make or receive calls at Rs 2 per minute when they visit Andhra Pradesh, Karnataka ...
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`One plus one' scheme from Hutch
Hutch today announced `one plus one' money saver scheme for its prepaid customers in Kerala. Through this scheme, a customer who buys a Hutch 199 card will get a Hutch 99 card free. It offers Hutch prepaid customers unlimited SMS facilities, ...
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HP to choose businessperson for `personal again' campaign
`The campaign is designed to adapt to local market demands'
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HUMAN RESOURCES
Euro RSCG to offer HR practice
Tapping into a relatively new area in advertising, Euro RSCG India is launching the practice of HR communication. Speaking to Business Line, Mr Suman Srivastava, CEO, Euro RSCG, said, "We are planning to offer communications and services ...
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CUSTOMER RELATIONSHIP MANAGEMENT
Trans Car India opens workshop in Chennai for Mercedes
Trans Car India, authorised dealers of Mercedes-Benz cars in Chennai, on Friday opened a new service facility in the Ambattur industrial estate, adjacent to the company's existing facility. The workshop, built on an area of 30,000 sq ft, has also ...
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PROMOTIONS & OFFERS
Armaan is TotalFinaElf's brand ambassador
TotalFinaElf India Ltd, a lubricants company, has signed up racing car driver Armaan Ebrahim as its brand ambassador for three years. Seventeen-year-old Armaan is now racing in the Formula Renault-UK Championship for "Position 1 Racing" team. ...
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RETAILING
Retail outlet for Osim products
Krishnan Nair and Sons, a major trading house in Thiruvananthapuram, has opened the first retail outlet in the State for the Osim range of products from Singapore. Osim International is a $300-million company and is Singapore's ...
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BRANDS
Dentsu Marcom to juice up Rasna's `diluteables'
To consolidate position in international market
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Teacher's to get more focus in sub-continent
Beam Global to enter Lanka, Nepal, Bangladesh, Maldives
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Lenzing sees strong demand for its branded fibre in India
Shipment surges by 50 per cent last one year
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ONLINE MARKETING
eBay-Nasscom eCommerce Guide unveiled
eBay India and Nasscom unveiled eBay eCommerce Guide. The guide, which aims to spread awareness and educate Internet users on the various aspects of eCommerce, was launched by Mr Kiran Karnik, President of Nasscom and Mr Gautam Thakar, ...
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