• Investment World
• eWorld
• Brand Line
• Mentor
• Life
• Canvas
• Praxis
• Urban Pulse
• Brand Quest
• The New Manager

Stocks

• Quotes
• SE Diary
• Scoreboard
• Open-End Mutual Fund

Cross Currency

• Rates
  
  

Shipping

• Ports
  
  

Archives

• Yesterday
• Datewise
• Resources
• In Focus
• In Depth

Group Sites

• The Hindu
• Business Line
• Sportstar
• Frontline
• The Hindu eBooks
• The Hindu Images

Purvita Chatterjee

Mumbai , July 7

Tapping into a relatively new area in advertising, Euro RSCG India is launching the practice of HR communication. Speaking to Business Line, Mr Suman Srivastava, CEO, Euro RSCG, said, "We are planning to offer communications and services in human resources. This would be in the area of how employers communicate with their present and potential employees.''

Approaching industries primarily in the IT and ITES sector, the agency is looking at servicing clients in the BPO and call centres which have relatively higher attrition rates. Besides there would also be on ground brand building for the companies as and when they approach campuses for recruitment.

Explains Mr Srivastava, "There would be both internal and external communication offered by the agency whereby there would be programmes to make the jobs more meaningful for employees.''

In fact, the Euro RSCG group already has a couple of brands in this area and is offering the HR practice in other markets such as the UK and Australia. However in India, there are no plans of floating a separate brand in the space of HR communications. In India, HR communication has been primarily restricted to recruitment advertising and there have been a few agencies, which have entered this area of communication in the recent past. Euro RSCG in India intends going beyond recruitment advertising with intentions of offering image-building communications for companies recruiting.

"Our HR practice is expected to have a different business model and we will not be functioning like a recruitment cell within the agency,'' states Mr Srivastava. With intentions of approaching its existing clients in the IT sector such as Mindtree and Mastek, the agency hopes to reach out to a variety of industries including its recently bagged FMCG client - Reckitt Benckiser. Apart from mainline advertising, the agency would also be roping in resources from its marketing services and PR divisions to provide support to its yet to be launched HR practice. Meanwhile, the Havas Group agency intends to position itself as a `knowledge based' communications agency in the country. The 10-year-old agency expects to double its billings turnover within the next three years.

More Stories on : Human Resources | Consulting

Article E-Mail :: Comment :: Syndication :: Printer Friendly Page

Stories in this Section
Preliminary rounds of Tata Group quiz in nine cities

Copyright © 2006, The Hindu Business Line. Republication or redissemination of the contents of this screen are expressly prohibited without the written consent of The Hindu Business Line