• Investment World
• eWorld
• Brand Line
• Mentor
• Life
• Canvas
• Praxis
• Urban Pulse
• Brand Quest
• The New Manager

Stocks

• Quotes
• SE Diary
• Scoreboard
• Open-End Mutual Fund

Cross Currency

• Rates
  
  

Shipping

• Ports
  
  

Archives

• Yesterday
• Datewise
• Resources
• In Focus
• In Depth

Group Sites

• The Hindu
• Business Line
• Sportstar
• Frontline
• The Hindu eBooks
• The Hindu Images

Our Bureau

To consolidate position in international market

Mumbai , July 7

Rasna Pvt Ltd, manufacturer and exporter of food and beverages, has signed on Dentsu Marcom, the Indian arm of Dentsu Inc, for the creative requirements of its core product portfolio — the `diluteables' segment. Owing to Dentsu's unmatched expertise in strategic media marketing, the move is slated to consolidate Rasna's position in the international market. Dentsu Marcom's deliverables envisage total communication services, which entail brand equity, strategy development and product packaging.

Elaborating on the development, Mr Piruz Khambatta, Chairman and Managing Director, Rasna Pvt Ltd, said: "Bringing Dentsu Marcom on board is a conscious move to leverage their international linkages for strengthening Rasna's target audience base. The agency's track record speaks volumes for its expertise in strategically marketing brands abroad. Dentsu Marcom enjoys the best of Denstu's international experience and we trust the agency with their pragmatic approach to our brand."

Dentsu Marcom has devised a fresh communication approach to re-engineer the positioning of Rasna's core product segment. The 360-degree approach entails both television and print campaigns.

Portfolios handled by Dentsu Marcom include Suzlon, Canon, Sony Erickson, Tata Tea, Park Avenue, Parx, Be, HLL, Thomas Cook and Gati.

More Stories on : Brands | Advertising | Foods & Food Processing

Article E-Mail :: Comment :: Syndication :: Printer Friendly Page

Stories in this Section
Preliminary rounds of Tata Group quiz in nine cities

Copyright © 2006, The Hindu Business Line. Republication or redissemination of the contents of this screen are expressly prohibited without the written consent of The Hindu Business Line