The Hindu Business Line : Armaan is TotalFinaElf's brand ambassador

MR P.K. MITTAL, Senior Vice-President (Sales and Marketing), Lubricants division, TotalFinaElf, with car racer and TotalFinaElf brand ambassador for India, Armaan Ebrahim, at a press conference in Chennai on Friday. — Bijoy Ghosh

Chennai , July 7

TotalFinaElf India Ltd, a lubricants company, has signed up racing car driver Armaan Ebrahim as its brand ambassador for three years.

Seventeen-year-old Armaan is now racing in the Formula Renault-UK Championship for "Position 1 Racing" team.

Armaan will be extensively used to support marketing and mass media communications of Elf brands, according to Mr P.K. Mittal, Senior Vice President - Sales & Marketing, Lubricants Division, TotalFinaElf India Ltd.

He said Elf would explore motor racing opportunities for Armaan internationally. Elf was involved with Formula 1 racing for more than 35 years.

TotalFinaElf has been in India for about 12 years now and is seeking to grow and increase its share in the lubricants market from about 7 per cent now.

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