Business Daily from THE HINDU group of publications
Saturday, Jul 08, 2006
Business Daily from THE HINDU group of publications Saturday, Jul 08, 2006 |
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Marketing
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Customer Relationship Management Trans Car India opens workshop in Chennai for Mercedes Our Bureau
DR WILFRIED AULBUR (right), Managing Director and CEO, DaimlerChrysler India Pvt Ltd, and Mr K.S.M. Musaddique, CMD, Trans Car India, at a press conference in Chennai on Friday. - Bijoy Ghosh
Chennai , July 7 Trans Car India, authorised dealers of Mercedes-Benz cars in Chennai, on Friday opened a new service facility in the Ambattur industrial estate, adjacent to the company's existing facility. The workshop, built on an area of 30,000 sq ft, has also body and paint shop facilities, Mr K.S.M. Musaddique, CMD, Trans Car India, told a press conference here today. According to Dr Wilfried Aulbur, Managing Director and CEO, DaimlerChrysler India (manufacturers of Mercedes-Benz), the Ambattur workshop is the first one in the country "which has implemented our latest Global Corporate Identity guidelines". Later, Dr Aulbur said that in the year so far, DaimlerChrysler India had sold 1,050 cars against 2,000 cars in 2005-06. A niche player in the passenger car industry, DaimlerChrysler has a 0.2 per cent market share in India. Its 8 per cent market share in Germany is the highest it has in any country. It has a 4 per cent share in the European market and comparable shares in other developed countries. Dr Aulbur said that over time, the company's market share in India would grow to between 1 per cent and 2 per cent. He declined to guess by when that would happen. He said that DaimlerChrysler would bring in Actros trucks mainly for mining applications. Asked if the company would produce the trucks in India, Dr Aulbur said, "not now".
More Stories on : Customer Relationship Management | Cars
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