The Hindu Business Line : Refresher course for Pune domestic workers

The company has shortlisted ten cities across the country where it will hold similar events over the next few months, with next stop being a city in North India.

Pune , July 10

Maid servants and domestic workers in Pune will go back to class rooms this week for a refresher course that aims to hone their skills in keeping households sparkling clean, thanks to a new campaign from the home care division of 3M, Scotch Brite.

The campaign kicked off on Thursday afternoon with domestic helpes belonging to an organisation Salsare, participated in a walkathalon where they raised slogans in favour of cleaner homes.

Over the course of the next few days the company, which has an estimated 70 per cent of the market share in the organised utensil cleaning scrub pad segment, will hold training sessions for groups of maids who will be taken through the process of keeping a house clean, the correct methods of ensuring maximum cleaning and the right tools to get the job done with maximum efficacy.

For cleaner homes

The three-four hour session will have a few treats for the maids, including contests, clips from popular films that go with the cleaning theme and a goody bag of the company's products, that they can carry back home.

"Cleanliness begins at home. Maids are an integral part of our daily lives and are often accused by the homemakers of compromising on cleanliness. With this event, Scotch-Brite is attempting to build basic attitude towards cleaning, and through the maids spreading awareness of keeping the home and kitchen clean," Mr Sanjit Satpathy, Divisional Manager, Home Care Division, said.

"With our range of products that include utensil cleaning scrub pads, sponge wipes and a range of household brushes, we want to spread the message that faster and more efficient cleaning can be a reality," he said.

The company has short listed ten cities across the country where it will hold similar events over the next few months, with next stop being a city in North India, Mr Satpathy said.

The Rs 32 crore-home care division of 3M is also planning to leverage the increasing awareness about household hygiene to grow aggressively in the market.

Over the next two years, the company will foray into smaller towns with their products and also increase their one-to-one interaction with households to promote awareness of their products and create additional markets.

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