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Our Bureau

New Delhi , July 11

Aiming at a 10 per cent share in the GSM handset market, LG Electronics on Tuesday announced its foray into the premium designer segment of mobile phones with the launch of LG KG 800 better known as the Chocolate at an entry price of Rs 16,000. The company has sold over 5 lakh Chocolate handsets worldwide since its launch in November.

Mr Girish V. Rao, Vice-President (Sales & Marketing), said: "The LG Chocolate phone revolutionises the way a mobile phone looks and feels. It is also the first handset from LG's new `Black Label' series of designer mobile phones, aimed at users who value style as highly as they value technology."

Handset features

The handset has a MP3 music player, 128 MB of on-board memory and 1.3 mega-pixel camera and video camera. Battery life has 200 hours standby with 3 hours 20 minutes talk time. The company would introduce 6-8 more variants of the same model under the series in the next 3-6 months.

"`LG currently has 3.5 per market share in the GSM mobile handset segment and with this launch, the company expects to capture about 10 per cent of GSM market share in India by 2007," Mr Bhatia said.

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