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Our Bureau

New Delhi, July 13

Tetra Pak has announced its new advertising campaign for 2006. The emphasis is on `value for money' concept without compromising on health benefits. The television commercials will be on air from early July across the country. The campaigns will run for 12 weeks and feature two commercials. The commercials will focus on the benefits of UHT Milk set in two different environments. To support the television campaign Tetra Pak will also run a `retail activation' programme in Mumbai and Bangalore starting the third week of July for two months. For this activity, 300 outlets have been chosen in each city.

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