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Our Bureau

Mumbai, July 13

Grey Worldwide has integrated its direct marketing, branding, design, interactive, promotional, trade and shopper marketing under the G2 brand. With 86 offices extending across 42 countries, G2 will be headquartered in New York under the management of Global Chairman and CEO, Mr Joe Celia. Mr Celia said, "This is the next phase in our continuing strategy for building global, best-in-class specialised marketing capabilities. We have been developing our expertise in these disciplines for over 20 years, and in 2002, we established a global management structure for this group to provide a more synchronised offer to clients. Today we are taking the next step and aligning our portfolio of leading agencies under the G2 brand." The G2 branding transitionis expected to be completed by the end of summer 2006, says a press release.

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