Business Daily from THE HINDU group of publications
Friday, Jul 14, 2006
Business Daily from THE HINDU group of publications Friday, Jul 14, 2006 |
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Corporate
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Alliances & Joint Ventures Marketing - Channels and Franchises
Our Bureau
Mumbai , July 13 Tata Motors is scouting for a UK distributor to promote its Tata badged vehicle range in the country. The company is currently providing after sales service to its existing range that includes the erstwhile CityRover. The commercial tie-up between Tata Motors and then MG Rover Group (2002) that involved manufacturing and supply of Rover badged vehicles (CityRover) dissolved as the later was sold to Nanjing Automobile Group, China in 2005. Earlier, Tata Motors had Phoenix Holdings of UK as a major distributor for its range of vehicles in the UK and Europe. Interestingly, the UK-based company was the former owner of MG Rover.
Export growth
While the company looks at various measures to penetrate further the European market, countries like South Africa has become its largest export base in recent times. The company recorded 64 per cent growth in 2005-06 with 50,000 units (passenger cars and commercial vehicles) exported across regions such as Africa, West Asia, South and South East Asia and Australia. It had recently bagged an export order of 800 buses for the Casablanca (Morocco) market and plans to promote the Tata range of commercial vehicles in Korea through its 100 per cent subsidiary, Tata Daewoo Commercial Vehicle Company Ltd. In order to produce world-class automobiles that would gain their market share in the export market, the company had set up The Tata Motors European Technical Centre in September 2005. The recent Tata-Fiat commercial tie-up will further enhance the former's export endeavour with possible co-badging of cars between the two companies for the global market. As the tie up goes in its phase two, the Indian company is most likely to introduce Fiat's luxury brands — Lancia, Maserati, Alfa Romeo and Ferrari in the local market through its co-branded chain of dealerships present in the country. The company's shares ended on Thursday at Rs 769.65 on the BSE, almost unchanged from the previous close of Rs 770.80.
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More Stories on : Alliances & Joint Ventures | Channels and Franchises | Cars | Tata Motors Ltd
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