MARKETING
STRATEGY
Manoj Prakashan forays into children's books
To sell books only through its Book Monster Club initially
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Liberty Shoes, Pantaloon form joint venture
Second `Shoe Factory' store opened in Bangalore
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ADVERTISING
Hyundai to launch new corporate campaign
Hyundai Motor India is launching a corporate campaign in a bid to leverage its brand across all segments and enhance its image, especially in the entry-level luxury segment. The campaign is most likely to begin in mid-October just before major ...
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PROMOTIONS & OFFERS
Kochi-Colombo fare offer
SriLankan Airlines has introduced a special night-out fare for all those who want to make the best out of their evenings. The night-out package offers a return fare between Kochi and Colombo at Rs 3,200. "Take an evening flight ...
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Jet, Swiss Air in pact for frequent flyer scheme
Jet Airways and SWISS (Swiss International Air Lines) have entered into a reciprocal frequent flyer programme that will benefit frequent flyers of both airlines. Effective from Saturday, all Jet Privilege members will be able to accrue and ...
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BRANDS
Revlon to create India-specific brands of hair colours
The company is planning to step up its presence in this segment and is aiming to grow at 40 per cent this year. To step up presence in the segment, eyes 40% growth
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STANDARDS & BENCHMARKS
Confectionery cos bitter over proposed PFA amendment
Conditions `arbitrary and impossible to meet'
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NEW PRODUCTS & SERVICES
Lamborghini debuts with 2 models
Priced at Rs 1.65 cr and Rs 3 cr; ties up with Exclusive Motors for dealership
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India Post, DuPont launch waterproof envelopes
India Post on Friday launched its first water proof and tear resistant envelope, developed in partnership with DuPont, right in time for the festival of Raksha Bandhan. ``These envelopes would be able to withstand wear and tear of ...
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Springer launches e-books
Book publisher Springer Science+ Business Media has launched digitised version of its scientific, technical and medical books. Researchers and students can access more than 10,000 books in electronic format through Springer ...
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MP3 car radio from Blaupunkt
Blaupunkt has introduced the Maui MP36 Car Radio, which offers connections for pre-amps, subwoofers, and external audio sources such as MP3 players and iPods. Priced at Rs 8,950, it comes with an integrated amplifier with 4 x 45 W output. The ...
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Media e2e offers digital product placement service
If a Bollywood blockbuster has a scene showing Shahrukh Khan drinking water and an advertiser such as Pepsi finds a brand fit in that particular scene, the glass of water can be replaced with a can of Pepsi even after the scene is shot. This is ...
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Airtel launches fixed wireless phone in Kerala
Airtel on Friday launched its Airtel Mega Fixed Wireless Phone (FWP) services in Kerala. The service will be launched in a phased manner starting with key towns such as Kochi, Thiruvananthapuram and Kozhikode and would shortly be available across ...
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ITC launches agarbathi range in Europe
Positioned as lifestyle products, they will sold under `Encens de Pondichery' brand
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IndiGo launches new services
IndiGo, a low-cost airline, has announced new services, connecting Delhi and Chennai with Hyderabad. According to Mr Bruce Ashby, President and Chief Executive Officer, tickets were on sale for the services that would commence on ...
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