MARKETING
STRATEGY
Cos should see marketing as a strategic function: Kotler
`Financial scorecards are passé, marketing scorecards are the future'
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VIP to expand hard luggage portfolio
Aims to emerge as No. 2 player in global market
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Union Bank positions FD scheme against NSC
Union Bank is positioning its new fixed deposit scheme - Union Double - against such conventional investments as NSC, Mr Nair indicated, adding that the FD will enable depositors to double their allocations in 8 years 9 months. The rate of ...
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CUSTOMER RELATIONSHIP MANAGEMENT
`Value addition is more important'
Management guru out with new marketing formula
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ADVERTISING
MTV India to offer 360-degree brand solutions
It is going to be 360-degree brand solutions at MTV India from now on. The company has already reduced commercial time on its various channels by 30 per cent this year and plans to reduce it further in the months to come. It instead plans to ...
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RETAILING
Indo Rama to invest Rs 25 cr in retail venture
Polyester major Indo Rama announced its entry into the fast expanding retail sector by entering into a franchise agreement with US-based Office 1 Superstore International to sell office supplies in the country. Indo Rama has floated a separate ...
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UTI Ventures invests Rs 27 cr in Koutons Retail
UTI Ventures, a leading private equity firm, has invested Rs 27 crore in Koutons Retail India Ltd, a menswear brand in India. This investment was announced by Mr D.P.S. Kohli, Chairman, Koutons. In an official statement, Mr Kohli said, "our ...
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MARKETING RESEARCH
Hewitt launches Asia-Pacific salary increase survey
Hewitt Associates, a human resources company, on Monday announced the launch of the Hewitt Asia-Pacific Salary Increase Survey 2006-07, which examines compensation, performance, variable pay, and long-term incentive trends and attrition rates ...
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BRANDS
Birla Cellulose mulls separate fibre brand for Group apparel
Changes tack, bets big on co-branding
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Amira Foods enters domestic branded basmati segment
The Rs 300-crore Amira Foods Ltd is entering the domestic branded basmati rice market. "We plan to launch `Amira' brand in the domestic market soon. Within the next two years we plan to clock Rs 90-100 crore, selling up to 45,000 tonnes of ...
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ONLINE MARKETING
Position2 acquires Webshastra
Position2 has announced the all-stock acquisition of Webshastra, a provider of Internet marketing services in India. "The acquisition by Position2 further highlights Webshastra's strong technical and Internet marketing ...
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NEW PRODUCTS & SERVICES
Honda Civic launched in AP
Honda Civic, the eighth generation D-segment largest selling sedan from the Honda stable, is on a roll in India and has notched up over 2,500 bookings in less then two weeks of its launch. Honda SEIL India Ltd, expects to sell about 12,000 ...
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Weekly paper on infrastructure sector
ASAPP Media Pvt Ltd, publishers of Construction World and Infrastructure Today are launching a new weekly newspaper called Projects Info. This all-colour newspaper will be on the infrastructure industry and will focus on business ...
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Ranbaxy's Japanese unit launches antibiotic drugs
Ranbaxy Laboratories Ltd (RLL) on Monday announced that Nihon Pharmaceutical Industry Ltd (NPI), a joint venture between RLL and Nippon Chemiphar Ltd (NC), has successfully launched Clarithromycin 50mg, 200mg tablets and Terbinafine 125mg tablets ...
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