The Hindu Business Line : Thursday, July 27, 2006

STRATEGY
`Old marketing is not working'
Marketing guru Philip Kotler says it's necessary to build new channels of communication in an exclusive interview to BrandLine. More

Godrej Consumer mulls greenfield soap brands
Looking at baby care, glycerine, healthcare segments More

Pulse Foods to spend Rs 20 crore in expansion
Plans 75 food courts, restaurants More

Kingston firms up marketing plans
Kingston Technology has set up the India sales team for both its memory module and flash products and also firmed up its distribution channel and marketing strategy for India. The India team will forge relationships with ... More

EVENTS
Street vendors demand to be organised
Hawker zones, digital census, simple registration process sought More

ADVERTISING
De Beers arm plans Rs 10-cr ad spend on new campaign
Plans to host mega event at Golkonda Fort More

PROMOTIONS & OFFERS
Pogo kids awards to have 19 episodes
The Pogo Amazing Kids Awards this year will not be a one-episode event but a 19-episode series, which would also enable children to vote for the short-listed kids in various categories through SMS (8558). Ms Monica Tata, ... More

Nokia names dance winner
Ms Guntur Tara Kumar from Hyderabad has been adjudged winner of Nokia Nseries `Shake Your Hips with Shakira' Challenge. According to a company press release, Nokia Nseries in association with Sony Entertainment has sponsored ... More

BRANDS
What's your company's signature tune?
The Corporate Brand encompasses a host of brands that celebrate the company's vision, products, service, CEO, employees, its scrip's performance and even its signature tune! More

Star to offer comprehensive branding solutions
The Star network is all set to offer comprehensive branding solutions to its advertising clients this year. A 30-second insurance commercial, for instance, would now become more interactive with a strapline prompting viewers to get more ... More

OUTLOOK
Landmark eyes Rs 500-cr turnover in 3 years
Landmark, the book and music store chain that was acquired last year by Trent Ltd, is targeting a turnover of Rs 500 crore in three years from the current Rs 100 crore, according to the company's Chief Operating Officer, Mr Himanshu ... More