The Hindu Business Line : Pogo kids awards to have 19 episodes

The Pogo Amazing Kids Awards this year will not be a one-episode event but a 19-episode series, which would also enable children to vote for the short-listed kids in various categories through SMS (8558).

Ms Monica Tata, Vice-President (Advertising, Sales and Network), Turner International India, said, "We want to empower the child to take a decision as it is `his TV'." Apart from on-air promos inviting children to participate in the contest, the company is also planning a school contact programme in 3,000 schools across 25 cities to promote the event. It has also tied up with Bata and entry forms for the event would be available at Bata outlets across the country.

"We are using the services of Derek O' Brien Associates to manage the entire selection process," said Ms Tata. She added that the winners would be given a child benefit policy for which Turner is in talks with insurance companies.

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