Business Daily from THE HINDU group of publications Tuesday, Aug 01, 2006 |
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Marketing
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Promotions & Offers Money & Banking - Credit Cards & Debit Cards Variety - Sports Visa's sponsorship of ICC tourneys Our Bureau
MR NAVJOT SINGH SIDHU
Mumbai , July 31 Visa International has appointed former cricketer Mr Navjot Singh Sidhu to promote its sponsorship of the upcoming ICC cricket tournaments. Mr Sidhu would be a part of the marketing activities of the company. One of the early promotional activities involves "Visa Clean Bol Contest." "This would enable cardholders to win packages for the ICC Champions Trophy 2006," Mr Santanu Mukherjee, Country Manager-South Asia, Visa International Asia Pacific was quoted in a release.
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