The Hindu Business Line : Wednesday, August 02, 2006

STRATEGY
`Sanchar Haats' at Metro stations
Mahanagar Telephone Nigam Ltd has entered into an agreement with the Delhi Metro Rail Corporation to set up `Sanchar Haats' at all Metro stations from Rithala to Shahdara. Out of the 18 Metro stations, the DMRC has allotted space at 17, excluding ... More

Drug cos make plans to beat `generic' woes
Me-too versions lead rapid price erosion More

Pizza Hut offers desi flavours in intl format
Pizza Hut, the flagship brand of the Yum! Brands, Inc, has launched `Great Indian Treat' — its first localised menu offering Indian flavours in an international format. The company, which claims to have above 50 per cent market share in a ... More

PROMOTIONS & OFFERS
Kochi-Colombo special offer
In view of the ensuing Tri-nation cricket series at Colombo, SriLankan Airlines has introduced special bonanza for cricket enthusiasts from Kochi to Colombo for Rs 12,999 for two. The travellers can also avail themselves of a ... More

RETAILING
Tata Motors plans to expand retail network
To strengthen presence in smaller markets More

BRANDS
`Enlightened Clients', a hit for Channel V
Channel V's `Enlightened Client' initiative, which seeks to offer a complete 360-degree brand experience to advertisers, is doing well and has reportedly become an important source of revenue. Mr Amar Deb, Head Honcho, Channel V, said the ... More

PIRACY
Brand protection, a major concern for big groups
`A new law needed to fight counterfeiting' More

PEOPLE
Venkatesh Kini to take over as Coke marketing head
Coca-Cola India has appointed Mr Venkatesh Kini as Vice-President, Marketing. The appointment is effective from September 1, 2006, a press release said. Mr Kini has over 17 years of marketing, sales and general management experience. His ... More

TV18 names CEO for Home Shopping Network
Television Eighteen has appointed Mr Sundeep Malhotra as the Chief Executive Officer of its newly launched Home Shopping Network. Mr Malhotra was previously Executive Vice-President, Sales, at Pepsi Foods Ltd. TV18 India Ltd, in partnership ... More

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Brand Quest

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