The Hindu Business Line : RmKV to patent new saree weaving technique

RmKV, one of Chennai's leading silk saree retailers, has applied for a patent for a new technique of weaving silk sarees, according to Mr K. Sivakumar, Partner, RmKV. The technique is called the KV Technique after RmKV's partner late K. Viswanathan.

Keeping with its tradition of creating a splash during the Tamil month of Aadi, RmKV has introduced a reversible silk saree in the market. The reversible silk saree would also be part of the Diwali collection this year, with prices starting at Rs 6,000. A new reversible bridal saree, which RmKV launched today, has four pallus, four matching borders and two bodies woven into one silk saree. The saree will be of the same weight as a traditional silk saree. Mr Sivakumar said that it took 50 people six months to make this silk saree a reality. This bridal saree is priced at Rs 68,650.

The saree was conceptualised at RmKV's design studios and woven on specially created looms at its manufacturing units by master weavers.

Mr N. Murali, Managing Director, The Hindu, the chief guest at the function, paid tributes to late K. Viswanathan, and said that he was a man of ideas and had changed the way a traditional business such as silk saree retail worked. Mr Murali said the new handcrafted saree would prove to be a kind of trendsetter that creates "creative disruption'' in the market.

The new technique is the fruit of two years of research and development work by the RmKV team. Mr Sivakumar said that normally it takes two weavers and a young boy to weave the contrast border and body, the korvai effect of the Kancheepuram silk sari. With the new technique, the korvai effect is less cumbersome, simpler and requires one weaver, he said.

Mr Sivakumar said that now even most complicated designs can be woven in lesser time.

Dr T.H. Somashekar, Director, Central Silk Board, said that this was the first time that patent for Intellectual Property rights for a Kancheepuram saree has been sought. He said that this reversible saree was actually a double cloth with a face on either side and was achieved by fusing two backs together. This was not stuck together but woven together, he said. This innovation was timely and would work towards removing child labour from the industry, he said.

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