The Hindu Business Line : Yatra appoints Tribal DDB to develop travel domain

Yatra Online Pvt Ltd, a Reliance Capital, TV 18 and Norwest Venture Partners-funded travel portal, has appointed Tribal DDB India, the interactive arm of Mudra, as its Digital Agency on Record for all its Internet-related creative and media activities.

Yatra.com aims to be the largest one-stop shop for all travel related needs of a consumer. Mr Dhruv Shringi, Co Founder & Executive of Yatra.com, said, "Tribal DDB's approach to a start-up brand like us, which needs constant nurturing in a domain, which is seeing hectic activity was the key for us to award the business to them. We saw in them the spirit, domain expertise, creative and media capabilities that matched our requirements."

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