MARKETING
STRATEGY
Playing the coverage card
Faced with declining average revenue per user, mobile operators, however, don't seem to favour price cuts. Instead, the focus is on boosting network coverage. The game is all about expanding into more circles.
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Novel scheme for Mumbai taxi drivers
Fulora plans special purpose vehicle to lease cars
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STANDARDS & BENCHMARKS
LDF for ban on colas in Kerala
A meeting of the liaison committee of the ruling Marxist-led Left Democratic Front (LDF) has decided to recommend to the State Government a ban on Coca Cola and Pepsi products in the State. This comes in the wake of the New ...
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NEW PRODUCTS & SERVICES
Aircel launches `Phone Book' service
Aircel Cellular has launched `Phone Book', a service that offers an external phone book memory, for its subscribers. As per the service, the subscriber would be able to register for the service by messaging `Pbook' to 2222, and ...
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