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Our Bureau

New Delhi, Aug. 10

Loyalty Solutions and Research Ltd (LSRL), a company funded by ICICI Ventures, on Thursday announced the launch of `i-mint', a customer rewards programme that will allow customers to leverage a network of business partners on a single platform.

LSRL, in partnership with brands such as Airtel, HPCL, ICICI Bank, Lifestyle and MakeMyTrip.com, will offer customers an opportunity to earn points from more than one partner on every transaction in various product categories and services. The transactions can also be made across modes of payments such as cash, credit and debit transactions. Shoppers and consumers can redeem the points they have scored from the rewards programme partners.

As an extension of the programme, i-mint will also be including small players who lack sufficient marketing resources and can retain customers through this loyalty rewards programme. Currently launched across Delhi, Mumbai, Bangalore and Hyderabad, i-mint will be available in over 20 cities in the next one year.

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