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Our Bureau

New Delhi, Aug. 11

FritoLay India, a subsidiary of PepsiCo India, launched its new teatime snack, `Kurkure Masti Squares' in the sweet n sour flavour, here on Friday.

The new square shaped snack is being offered at two prices, Rs 10 for a 45 gm pack, and Rs 20 for the 110 gm pack. "Within tea-time snacking we identified a need to create a versatile snack that reflects tea-time occasion for the whole family.

With Kurkure Masti Squares, our endeavour is to give the homemaker an opportunity to add her personal touch to make tea-time snacks for the whole family," said Ms Sucheta Govil, Marketing Director, FritoLay India. The launch of the product is being supported by a full media campaign through television, print and field promotional activities.

More Stories on : New Products & Services | Food & Dairy Products

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