Business Daily from THE HINDU group of publications Wednesday, Aug 16, 2006 |
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Marketing
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New Products & Services Web Extras - Radio/TV Discovery Travel to air India-based programmes Debdatta Das
Udaipur , Aug. 15 Discovery Travel and Living (DTL), the lifestyle channel of the Discovery Group, is all set to unveil its India-based programmes beginning with the Great Indian Wedding, that would go on air on August 20. "DTL has created and established the lifestyle genre on Indian television. To further our growth goals and satisfy the incessant demand from both Indian and foreign viewers for more India-centric content, we have for the first time commissioned programmes that capture contemporary India through a variety of themes like travel, food, weddings and more," said Mr Deepak Shourie, Executive Vice-President and Managing Director, Discovery Networks India. The first episode of the wedding show will witness the marriage of New York-based hotelier Mr Vikram Chatwal to Ms Priya Sachdev, which had high profile people from around the globe descending on India. Mr Aditya P. Tripathi, Vice-President, Lifestyle, said: "The idea is to focus on weddings with a difference. They should have the right mix of glamour, opulence, location and theme. The wedding show will have 13 episodes this season. People who want weddings in their families to be covered by the channel have already approached us and production will begin by end of this year."
Two other series on India slated to be on air by end of this year or early 2007 are, Indian Rendevouz and A Matter of Fact. While the first will see six celebrity hosts on a journey of their native city's famous spots and must visits, the latter will be a food-based travel show hosted by Mr Vir Sanghvi that will try to trace the origins, tradition and culture of the Indian palate. While Indian Rendevouz will have six episodes, A Matter of Fact will have 13 episodes. Mr Tripathi said that other India specific programmes focusing on Indian hotels, fashion and interiors were also in the pipeline, though a firm decision on starting production was yet to be taken. He said: "India-based programmes will cover 10 per cent of the total programming, since it is an international channel."
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