Business Daily from THE HINDU group of publications Saturday, Aug 19, 2006 |
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Marketing
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Retailing Lifestyle to open 10 new home stores Our Bureau
MR KABIR LUMBA, Executive Director, Lifestyle International (P) Ltd, at the Home Centre in Chennai on Friday. Bijoy Ghosh
Chennai , Aug. 18 Lifestyle International (P) Ltd plans to open 10 home stores, branded Home Centre, across India in the next three years, according to Mr Kabir Lumba, Executive Director, Lifestyle International. He was talking to reporters at the launch of the Home Centre in Chennai. This is Lifestyle's second Home Centre in India. The first one was launched in Gurgaon in September last year. These stores are part of the company's chain of 41 stores in UAE, Saudi Arabia, Kuwait, Bahrain, Qatar, Oman and Jordan.
Average spend
The average spend on each store in India would be between Rs 5 crore and Rs 6 crore, he said. The company sources products from over 40 countries. The 27,000 sq ft store has 41 `concept' rooms, 27 of these are bedrooms, the rest are living and dining room sets. This gives the customers an idea as to how soft furnishing, lighting and furniture could be matched and how the room could look.
International experience
Mr Lumba said that the company had leveraged on its international experience while sourcing the products. A majority of the products are from China. The store showcases furniture, both traditional and contemporary, soft furnishing, cutlery, crockery, home decor and gifts.
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