MARKETING
STRATEGY
Speed Post cuts tariff in bid to beat pvt couriers
Letters weighing up to 50 gm to cost Rs 25
More
SMS service for booklovers
With an SMS to the short code 6365, bookworms can get details of new releases and bestsellers on their mobiles for under Rs 3 (cost per special SMS). In an alliance with the US-based Mobile 365, a mobile messaging and data services firm, ...
More
GM plans foray into used car biz
Loyalty package for customers for exchanging co's models
More
Daimler E-class to sport new look
DaimlerChrysler India plans to give a facelift to the existing E-class range. According to company sources, changes to the mid-range luxury model of the DaimlerChrysler stable will be introduced at the end of this year. The new look E-class ...
More
Dabbawalas — cash in on their `marketing' reach
Corporates can leverage their strength in distribution
More
EVENTS
IIM-K marketing seminar ends
There is immense potential in the international arena, waiting to be tapped by Indian IT companies. Delivering a talk at Synapse, the annual marketing seminar of the Indian Institute of Management, Kozhikode, Mr Jayanth V. Pendharkar, Head, ...
More
Webinar to provide insights into consumer behaviour trends
Three marketing experts will come together on August 22 to discuss some of the winning strategies needed to win consumers over. In a webinar hosted by Brand-Comm, a Bangalore-based branding and communications firm, Mr Bhaskar Bhat, Managing ...
More
ADVERTISING
Mudra Mumbai bags Nutrine biz
Mudra Mumbai has been awarded the businesses of all the brands of Nutrine by Godrej Beverages and Foods. The consolidated businesses include key brands such as Nutrine Eclairs, Nutrine Superstar, Maha Lacto. The incumbent agency ...
More
Carat Media repositions as communications planning agency
3C process comprises Curiosity, Creativity and Collaboration.
More
PROMOTIONS & OFFERS
Discount on Sonata watches
Sonata Watches has announced a special discount scheme for its watches in the Onam festival season. Customers will get a 15 per cent discount till September 10 for purchase of Sonata watches at all leading watch shops and Titan ...
More
Dhoni is GE Money brand ambassador
GE Money India, the consumer finance unit of the General Electric Company (GE), on Monday announced it has signed up cricketer Mahendra Singh Dhoni, as its first-ever brand ambassador for India. ``GE Money is proud to have ...
More
CHANNELS AND FRANCHISES
Toyota Kirloskar opens new dealership
Toyota Kirloskar Motor (TKM) opened its first dealership, Annamalais Toyota with `3S' facility (sales, service and spares), in Madurai on Sunday. The Vice-Chairman, TKM, Mr Vikram S. Kirloskar, said the 3S facility has been the ...
More
MARKET SHARES
CEAT to exploit 3-wheeler segment
CEAT Ltd, the automobile tyre manufacturer of the RPG group, plans to exploit the growth in three-wheeler vehicles to increase its presence in this segment. According to Rajiv Kumar Jain, General Manager - Marketing, CEAT caters to the ...
More
RETAILING
Reliance pushes for oil retail sale compensation
Appraises Petroleum Ministry about current oil scenario
More
Wills Lifestyle to double number of stores
Looking to expand in smaller cities
More
MARKETING RESEARCH
Catch him, 40 plus — the new branding strategy
The affluent Indian men (SEC A) between the age group of 40 and 45 are at the peak of their careers and at the height of their earning power. Being the chief wage earners, it is around them that the family wheel revolves. However, Grey ...
More
BRANDS
NDDB to sell Spices Board's `Flavourit' brand
MARKETING TIE-UP
More
Jet Airways takes King Khan on board
Bid to make use of actor's popularity to enhance image
More
JL Morison to re-enter baby care segment
Plans to focus on own brand; extend it to new areas
More
STANDARDS & BENCHMARKS
Kerala HC admits two writs on cola ban
The Kerala High Court on Monday admitted two writ petitions filed by Hindustan Coca-Cola Beverages Private Ltd and PepsiCo India Holdings Private Ltd challenging the Government order banning the manufacture and sale of Coca-Cola and Pepsi in the ...
More
PEOPLE
WorldSpace appoints H. Jain as CMO
WorldSpace India, provider of satellite-based digital radio services, has appointed Mr Harshad Jain as Chief Marketing Officer for its operations here. Mr Jain will be responsible for extending the WorldSpace service to markets ...
More
Comments & Letters to the Editor to: bleditor@thehindu.co.in
Subscribe to: Business Line
|
RSS Feeds