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Our Bureau

Mumbai, Aug. 21

Mudra Mumbai has been awarded the businesses of all the brands of Nutrine by Godrej Beverages and Foods. The consolidated businesses include key brands such as Nutrine Eclairs, Nutrine Superstar, Maha Lacto. The incumbent agency was Rediffusion DY&R.

Mr Zozden Lobo, Executive Vice-President, Marketing and Finance, Godrej Beverages and Foods, said, "We have awarded the business to Mudra because of their understanding of the category and strong strategic inputs." Mr Jude Fernandes, President and Head, Mudra Mumbai, added, "Nutrine is the largest confectionary brand in India and it's also a very exciting category for our creative team to work on."

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