Business Daily from THE HINDU group of publications
Wednesday, Aug 23, 2006
Business Daily from THE HINDU group of publications Wednesday, Aug 23, 2006 |
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Industry & Economy
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Handloom `Home textiles, emerging segment of handlooms' Our Bureau
Bright prospects Home textiles segments would grow from $2 b to $10 b by 2010. Handlooms should be promoted as a heritage product abroad. Exporters urged to utilise the Handloom Mark.
New Delhi , Aug 22 The Union Textile Minister, Mr Shankarsinh Vaghela, on Tuesday said that one emerging segment of the the country's textiles was home textiles, which remains by far a strength of Indian handlooms.
Home textiles
Presenting the award of excellence for handloom exporters here, the Minister said that domestic companies dealing in home textiles would be expanding their capacities to capture a greater market share in this segment. Home textiles segments would grow from $2 billion in 2005-06 to $10 billion by 2010. Hence, handloom exporters could look forward to better future, he said, adding that Indian handlooms enjoy certain unique features, which ought to be capitalised upon. The unique selling propositions (USPs) of handlooms such as ethnicity, eco-friendliness and aesthetics must be given vigorous push and publicity in export market through aggressive campaign. Handlooms should be promoted as a heritage product abroad and this sector could produce a wide range of products in terms of both design as well as texture, the Minister said. Mr Vaghela said the country possesses great potential to increase its exports taking the advantage of small production run, ability to produce custom-made exclusive product with intricate designs and to produce natural dyed and organic textiles for premium market. He urged the exporters to utilise the schemes as also the Handloom Mark recently launched by the Textile Ministry to secure a high value-added niche market for this prized product.
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