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Kochi, Aug 23

New Balance Athletic Shoe Inc, a global athletic footwear and apparel company, has introduced its complete range of apparels and footwear in the Kerala market. The company is planning to achieve 25 per cent sales from southern India. It also plans to have exclusive outlets in this region in the next six months. Starting with Hyderabad, the outlets will also come up in Bangalore, Chennai and Kochi, said Mr B.D. Nathani, Director (Sales and Marketing). According to him, the running and walking category has huge potential and the company aims to clock sales worth Rs 50 crore in three years.

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