The Hindu Business Line : Aaditya Industries plans expansion

The city-based Aaditya Industries, manufacturer of pre-fabricated kitchen systems, is all set to expand its presence across different States and increase production capacity at its unit.

Mr Anand Ambedkar, Director, Adeetya Kitchen System, the new identity unveiled by the company, said it has increased production capacity at its facility in Sinhagad Road in the city. The facility, which could produce 1,000 kitchens, would now be able to manufacture 3,500.

He said that the company has invested close to Rs 50 lakh for the expansion and has added a new Italian line of machinery, which it has picked up from Bangalore.

New unit

It is also mulling opportunities for setting up another facility, which could be either in Pune or Mumbai. The new facility would take shape in another couple of years and an investment of Rs 1 crore would be utilised for this.

He said the cut-off point for the setting up of the new facility would be a production of 5,000 kitchens.

Aaditya Industries also plans to increase its number of showrooms from the existing 10 to 23 during the current fiscal. It plans to set up five showrooms each in Pune and Mumbai and three more in cities such as Bangalore and Belgaum in Karnataka and Panjim in Goa.

Commenting on the potential for pre-fabricated kitchens, he said according to an estimate, every year over 50,000 new houses are being constructed which transformed to a need for 50,000 kitchens.

According to the survey, only 15 per cent of buyers went for specialised agencies for the kitchen systems, out of which about two per cent opted for high-end modular kitchen systems, the price of which starts from Rs 2 lakh and 13 per cent went for pre-fabricated systems, the basic price of which starts from Rs 25,000.

Of the remaining 85 per cent, 40 per cent did not go for specialised kitchen systems while the rest went in for systems made by unorganised players.

Mr Anand said the company is all set to roll out kitchen systems with user-friendly features. These include safety caps on the screws in the system, special design that would enable easy cleaning of the system and special kitchen systems made to suit the requirements of the customers having transferable jobs.

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