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Our Bureau

Bangalore, Aug. 23

Spice Telecom on Wednesday launched a WAP (wireless application protocol) for mobile Internet portal with exclusive Kannada content in the city. Called Kannada Kasturi, the site can be accessed by Spice users to download wallpapers, polytunes and picture messages directly onto their mobiles. A live astrology service, song dedications and interactive voice response, all in Kannada, will also be available.

Spice tied up with Indiatimes, the short code provider, for the content. "Mobile content in regional languages is a fundamental part of our consumer strategy," said Mr Sanjive Sethi, Director- Telecom, Indiatimes.

He also said that the firm is taking its collection of Kannada content to West Asia and Europe. "Kannada Kasturi is a tribute to Karnataka and its rich cultural heritage," said Mr Navin Kaul, COO, Spice. Spice operates in two circles, Punjab and Karnataka, with a total subscriber base of over 1.9 million.

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