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Bombay Dyeing ties up with Sabyasachi

Our Bureau

New Delhi, Aug. 24

Bombay Dyeing on Thursday announced its tie-up with fashion designer Sabyasachi Mukherjee for its home textile products. The new collection known as Bombay Dyeing Sabyasachi Signature Line will be showcased at the coming New York Fashion Week. Mr Arun Bhawsingka, Head of Domestic Business, Bombay Dyeing,1 said that with the designer stroke and label to the bedsheets and towels range he expected a change in the way consumers would look at the home linen industry.

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