The Hindu Business Line : Sharp unveils Onam offer

Consumer electronics major Sharp India recently launched 5.1 channel DVD player. Imported from Malaysia, these players are priced at Rs 3,290 as an introductory offer. The company, a 100 per cent subsidiary of the Japanese parent Sharp Corporation, is also set to launch a new range of washing machines soon. According to Mr Prasun Banerjee, Vice-President (Marketing), the new range comes with a built-in water purifier. The company claims that this technology would prevent yellowing of clothes after a few washes.

The company also recently expanded its after-sales service network to 121 (14 company owned and 107 authorised service franchises). "At Sharp, we believe that prompt after-sales service is an intrinsic part of our marketing strategy. We are planning to open five more such centres before the end of the year," says Mr Banerjee. It also announced a special `scratch card' offer for Onam — Pranam Pe Inaam. On scratching the card, the customer wins an assured gift from any of Sharp's select products such as air purifier, DVD player, microwave oven or a kitchen kit. This offer is open till Onam.

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